I believe that since a home represents such a large part of a financial portfolio the owners involved in the sale of a residence are entitled to the very best representation possible. To achieve that, a real estate professional must have a complete set of skills and experience to facilitate the effective marketing of the property. Such skills as pre-listing advice, emphasis on curb and interior appeal, a detailed marketing plan, imaginative content backed up by superlative imagery, expert negotiating skills, timely communications, transaction support resources, and the experience to manage the sale from beginning to end. This belief drives how I do business.